The Growth Operating System Built Just for Commercial Contractors
Petra replaces your disconnected CRM, scattered marketing tools, and reactive business development with one system designed to help commercial contractors win more profitable work.
SEE IT IN ACTION
One Platform. Every Tool You Need to Win More Profitable Work.
From managing relationships to closing deals, see how Petra replaces scattered marketing efforts with a single, proven system built for commercial contractors.
The Problems Petra Eliminates
Unpredictable Pipeline
You can't forecast revenue because you don't have a system for generating leads consistently. Petra helps you build a pipeline you can actually predict.
Competing on Price
When you look like everyone else, the only differentiator is cost. Petra helps you position your company so you’re chosen for value, not because you're the cheapest.
Revenue Concentration Risk
If losing one client would devastate your business, you have a concentration problem. Petra helps you diversify your client base systematically.
No Scalable Growth System
Growth shouldn't depend on one person's relationships. Petra gives you a repeatable system that works whether you have 10 employees or 500.
Can't Measure Marketing ROI
If you can't measure it, you can't improve it. Petra tracks the KPIs that actually matter for construction companies, not vanity metrics.
Leadership Time Drain
Your C-Suite shouldn't be writing LinkedIn posts. Petra frees leadership to focus on strategy while the system handles execution.
BUILT FOR EVERY SEAT AT THE TABLE
Marketing, BD, and Leadership Are Finally on the Same Page.
CRM
Track every contact, company, and relationship from first handshake to long-term client. Manage lifecycle stages, lead scores, and interaction history, all designed for construction sales cycles.
Pipeline Tracker
Visualize every deal from prospect to signed contract. Drag-and-drop Kanban boards, weighted revenue forecasts, stage-by-stage progress, and win rate analytics give you full visibility into what's closing.
Go/No-Go Calculator
Score every opportunity against your company's strengths, capacity, and profit targets before you commit resources. Fewer wasted bids and higher win rates on the work that matters.
AI-Powered Intelligence
Petra's AI assistant analyzes your pipeline, identifies at-risk deals, suggests best next steps, and delivers weekly insights so you always know where to focus your energy.
Project Portfolio
Organize every project's photos, details, and documentation in one place. Track scope, team, timeline, and deliverables. Then pull from your portfolio when proposals, qualifications, or case studies need real proof of what you've built.
Everything You Need for Predictable Growth
Email & Social Media Marketing
Send targeted campaigns, nurture sequences, and follow-ups that keep your company top-of-mind. Manage your social media presence alongside email, all from one platform built for construction firms.
Task & Content Calendar
Track daily, weekly, monthly, and quarterly marketing tasks across your entire team. From publishing content to attending networking events, every action is assigned, tracked, and measured.
Reporting & Analytics
Know exactly what's working and what's not. Track the KPIs that actually matter for construction companies like pipeline velocity, win rates, marketing ROI, and revenue attribution.
Community & Coaching
Join an exclusive community of commercial contractors and construction marketers. Share what's working, ask the hard questions, and get direct access to expert coaching.
Goal Setting
Set revenue targets, pipeline goals, and marketing milestones. Then track progress in real time. Align your entire team around measurable outcomes and stay accountable quarter over quarter.
SEE PETRA IN ACTION
Built for How You Actually Work
Know exactly where your next project is coming from
No more guessing. Track every deal from prospect to signed contract with pipeline analytics, gross profit projection, win rates, and weighted revenue forecasts.
Turn every relationship into a growth opportunity
A centralized CRM keeps your contacts, conversations, and follow-ups in one place. Give your team the context they need to strengthen relationships, stay on top of next steps, and make sure no opportunity falls through the cracks.
Only chase the most profitable projects
Score every opportunity against your strengths, capacity, and profit targets before you commit resources. A structured Go/No-Go process means fewer wasted bids and higher win rates.
Measure every marketing and BD dollar you spend
A centralized dashboard connects your marketing activities directly to pipeline value. Finally know what's working—and what's wasting your budget.
GET STARTED TODAY
Ready to Stop Guessing
and Start Growing?
Join hundreds of commercial contractors who've replaced scattered marketing efforts with a proven system. Start your 7-day free trial today.