Choose Your Growth Plan.
Stop Guessing. Start Growing.
Start free and upgrade as you grow. Every tier is designed to meet commercial contractors where they are and take them where they want to go.
⏱ Launching June 30, 2026
The Platform Goes Live In
Be among the first commercial contractors to access
the complete Petra platform.
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Free
Explore the Petra platform. Check out the CRM, browse the community, and take the Marketing Readiness Assessment.
CRM (Up to 100 contacts) | |
Project Portfolio (1 active project) | |
Marketing Readiness Assessment | |
Ask Petra AI (powered by Claude) | |
Business Card Scanner | |
Petra Circle community | |
1 user seat included | |
Basic email support |
Starter
For businesses ready to implement a real marketing system. Get the complete CTC Framework™, pipeline tracking, and email marketing.
Save $840/year vs. monthly
Everything in Free, plus:
CRM (Up to 1,000 contacts) | |
Project Portfolio (Up to 25 projects) | |
Email sends (500 per month) | |
Pipeline Tracker | |
Contacts to Contracts Framework™ | |
Monthly coaching & workshops | |
2 user seats included | |
Standard support |
Pro
The complete marketing operating system. Unlimited everything, advanced reporting, and priority access.
Save $1,776/year vs. monthly
Everything in Starter, plus:
CRM (Unlimited contacts) | |
Project Portfolio (Unlimited) | |
Email sends (Unlimited) | |
BD messaging hub | |
Goals: set, track, and measure | |
KPI dashboard & advanced reporting | |
3 user seats included | |
Early access to new tools & resources | |
Priority support |
The 60-Day “Prove It” Promise
Put Petra to work for 60 days. If your team doesn't see clear, measurable value in the first 60 days, we'll refund 100% of your investment—no questions asked, no hoops to jump through.
Frequently Asked Questions
The Free plan gives you access to the CRM (up to 100 contacts), one active project in your Project Portfolio, the Marketing Readiness Assessment, Ask Petra AI assistant, Business Card Scanner, and the Petra Circle community. It's a great way to explore the platform before committing.
Absolutely. You can upgrade or downgrade your plan at any time. When you upgrade, you'll get immediate access to the new features. If you downgrade, the change takes effect at the end of your current billing cycle.
The CTC Framework™ is our proprietary marketing and business development system for turning your network into a predictable revenue pipeline. It includes structured processes for identifying ideal clients, nurturing relationships, and converting contacts into high-margin contracts. The Framework is baked into the platform and is available on Starter and Pro plans.
Use Petra for a full 60 days. If your team doesn't see clear, measurable value in the first 60 days, contact us and we'll refund 100% of your investment—no questions asked, no hoops to jump through.
Free includes 1 user seat, Starter includes 2, and Pro includes 3. Additional seats can be added for any paid plan. Contact us if you need a larger team setup.
No long-term contracts. Monthly plans can be cancelled anytime. Annual plans are billed upfront for the year at a discounted rate, and you can cancel renewal at any time before your next billing date.
Still Have Questions?
Book a free 30-minute demo call and we'll walk you through the platform, answer your questions, and help you find the right plan for your growth.
Book a Demo Call